Feline Seduction.


Mars Petcare Global


Strategy · Brand Identity · Design · Photography · Repro


France & USA


We’re powerless against their mystery, their prowess, and their elegance – elements the Sheba brand needed to recapture.

The silky curve of a refined logo, a deeper hypnotic gaze, and the subtle addition of rich leather elevates the exquisite feel of the brand.

In turn, we revitalized a brand that is as comfortable on the traditional cans as it is on the new easy-to-split-and-serve portion packs.

Ultimately – a satisfying experience for cats and those who adore them.