The Best Life is a Shared Life.
Mars Petcare Global
Strategy · Brand Identity · Design · Photography · Retouching · Repro
France & USA
Dogs and their owners share an unconditional love.
This connection is made effortless over food… making feeding a moment of shared joy. Cesar has long understood these moments and knew they needed to communicate them better at shelf.
We created a more premium logo with a simplified structure that allows clearer communication of Cesar’s offerings.
Food photography as appealing as a chef’s dish says quality food for dogs rather than simply dog food.
Of course, we can’t forget the iconic Westie, who was given new vitality with the recognizable, joyful gaze that connects with the brand and the food placed before him.
You can’t help but love him back.