Unwrapping Inspiration.


Bel Brands


Strategy · Brand Identity · Design · Photography · Repro


France & USA


Inspired by a traditional, regional dish made with fresh cheese and fine herbs, Boursin’s line of signature varieties is found in over 35 countries across five continents.

But as the Boursin family of cheeses matured, it began to grow apart with varying styles that undervalued its quality.

When the delicate, iconic silver wrapper caught our eye, it was a natural source of inspiration to refresh the brand. Reinterpreted graphically, it frames an updated logo and mouthwatering ingredients to present a unified product line – delivering a look as distinctive as the taste.